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I don't understand crappy video. On a regular basis, someone convinces smart, intelligent, educated lawyers to create content that nobody wants to see. Want to know why? I'll tell you. One lawyer sees that another attorney created an interesting looking video and he wants it too. When we were kids, we thought like that too. We'd get jealous when our friend got something new and we didn't or couldn't have it. We'd think about how cool it was and often we'd be jealous that he had it and we didn't. Well, now that we've gotten that out of the way, that still doesn't explain why lawyers create awful video. Yes it does. You see, lawyers are always looking for things that work to improve their marketing. Let me ask you these questions: Why did you start to create a website? Because other attorneys started creating websites and you wanted what they had too. Why did you put photos of your office of of a flag or a gavel on your website? Because other lawyers were doing it and you thought it looked patriotic and that's what a lawyer's website was supposed to look like. Why did you put photos of yourself and your staff on your website? Because other attorneys were putting pictures of themselves on their websites. Why did you put an audio recording on your site? Because other attorneys did it. Why did you put an opt-in form on your website? Because that's what other attorneys did. Why did you join Facebook and Twitter and LinkedIn? Because other attorneys were doing it, and you read that in order to stay technologically relevant today, you needed to join the social media networking party. Get the idea? Other attorneys have the coolest things and you want it too. Sound familiar? The problem is that without knowing the inner workings of those other law firms and their return on investment (ROI), you don't really know whether their marketing stuff works. You assume it works because many other attorneys are trying to use those tools to market themselves. But the reality is that you really don't know. Let's get back now to the original statement; why lawyers create crappy video. It's because they see their colleagues and competitors creating video that they think they need to have. Subconsciously they're thinking "Hey, if he's making a video about "X" then that means I want to do the same thing and attract the same type of people with a similar video." Many attorneys don't know how to stray from the crowd. There's comfort with being in a crowd. Take a look at this photo I took on Sanibel Island, Flordia recently. It illustrates my point perfectly. Birds of a feather flock together. If you're a trial attorney, you feel at home in the lawyers lounge in the courthouse. You're surrounded by like-minded attorneys and professionals who handle similar cases. When you go to CLE seminars, you usually pick topics on trial practice and jury selection and discovery. Most of those attorneys at those seminars are just like you. That's fine, but how do you stand out from that crowd? Just explaining your credentials doesn't cut it anymore. Why are you different and how can you show that? The reality is that most lawyers are afraid to step out of their comfort zone. They're afraid to try something new. They're worried it won't work. More importantly, they're really worried about what their fellow attorneys will think when they stick out like a sore thumb and don't act like all the other lawyers. Many lawyers face this problem, and you're not alone: When your revenue is down, and your cases are dwindling and you wonder why your phone isn't ringing as often, ask yourself if you still want to run with the lawyers who are all marketing the same way. If you are, I guarantee that if you don't change, your results will remain the same or get worse. Lawyers are found in the court house every day complaining about decreasing income and struggling to find clients. It's not just in New York, but in every court house throughout the country. Want to know how to create great video that will help you stand out from the crowd? First, you have to stop doing what all the other lawyers are doing. Simple, right? Yeah, sure. Here's a great example, and I can't believe I haven't created a video about this yet. Credentials are 'out', education is 'in'. Why can't you create a video that explains why credentials are not as relevant as they used to be? It's just one way to get you creating great video. Want to learn more? Then join me in my video coaching group for lawyers. It's the only coaching group in the country that helps lawyers create content that viewers want to watch. There is no other video production company that does this. Join me in the Lawyers Video Studio coaching group. It's a great way to stand out from the crowd. See you there! Gerry Gerry is the only veteran medical malpractice and personal injury trial lawyer who is also an experienced video producer who helps other lawyers create video to market their law firms. He has produced and created 350 educational videos to market his own law firm. Getting into any kind of an accident can be emotionally distressing, but it is even worse when there is physical injury involved. Not every injury heals right away, and victims are sometimes kept out of work indefinitely with no way to pay their regular bills much less expensive doctor bills. It may seem hopeless at first, but for a someone living in San Diego who's been injured, hiring a personal injury attorney can help them get the compensation they have coming to them. Sometimes people are apprehensive about getting involved with a lawyer and they try to handle things on their own. This is almost always a recipe for disaster since the laws involved in this type of case can be very complicated. An accidents lawyer will have the knowledge and experience to make sure their clients' rights are protected and to get them the settlement they deserve. With the stress of being injured in an accident, the last thing someone wants to do is deal with finding the right accident injury lawyer. However, choosing a lawyer is an important decision and it should not be taken lightly. Taking the time to find just the right man or woman for the job will be well worth it in the long run, both in terms of peace of mind and actual results. One of the lowest pressure ways to start the search for the right lawyer is by talking it over with friends and family who may have been in a similar situation. They will be willing to speak candidly about their experience since they have nothing to gain by promoting a lawyer who cannot do the job well. Be sure to ask several people for their suggestions and do not just choose an attorney based on the first recommendation. Explore options and remember that lawyers are not one size fits all. Other lawyers are also a great resource when looking for an personal injury attorney San Diego who deals with a specific type of case. Even if someone has never needed a personal injury attorney before, they may have a tax lawyer or a divorce lawyer. The law community is tight knit and even if the attorney someone has worked with previously cannot handle the case, they are sure to know someone who can. This lets the client know that their new attorney is respected by someone that they already know and trust. In San Diego especially, there are many referral services that make a great starting point when looking for the right attorney. In most areas, the local bar association will be able to provide a directory of lawyers in the area arranged by their legal specialty. Some of them even screen the lawyers before including them in the directory so all of the attorneys included will be up to a certain standard of quality. Of course, when push comes to shove, any information at all is available on the Internet. Simply type in the type of lawyer and the area and there are sure to be tons of results. Also, try looking at message boards to get testimonials from people who may have worked with a particular lawyer in the past. This is another great way to get an unbiased view on a particular personal injury attorney in San Diego. While all of this searching is going on, it is important for someone to consider what kind of person they want representing them. Some people will want a lawyer who contacts them on a daily basis with updates. Others may prefer someone who will simply handle things and only contact them when it is absolutely necessary. While interviewing attorneys, ask them about the relationships they usually have with their clients and what their normal procedures are. Also, do not be afraid to ask the attorney questions about their legal past. Find out how much experience they have with personal injury cases and what their success rate has been. Another important question is whether they typically represent plaintiffs or defendants. An attorney who has most of their experience working with defendants may not be in the frame of mind necessary to win the case. Before signing an official agreement with any lawyer in San Diego, be sure to get a written statement of their fees and when they will be collected. In many cases, a personal injury lawyer will not collect any money at all unless and until they win the case for their client. Find out what is included in the quoted rate and what other things might come up to incur additional charges. When it comes time to make the final decision, the best thing to do is go with the gut reaction to a particular lawyer. People's instincts tend to be correct and, when all else fails, they should be followed. If a lawyer seems, right off the bat, like someone who can be counted on, chances are good that they are. Being seriously injured in an accident is a terrible ordeal to have to go through. However, with the help of a personal injury attorney San Diego, the litigation process involved can be smooth and painless. They will have the expertise to get their clients the personal injury compensation they need to get their lives back on track. The decision to pick a good attorney is often a complicated process considering regular circumstances, however deciding on a lawyer becomes even more troublesome once you or perhaps a loved one is injured, harmed or hurt. Accident lawyers are the best types of lawyers to turn to in case something like that happens, they can get excited about this kind of distinct work as their cases. Most of the time injury attorneys tend to be regarded by open public for being ambulance chasers, although other accident lawyers are usually regarded as saviors in the occasion involving need or negotiation. Below are a few ideas of how to find the right lawyer for your need or situation. First and foremost, contact the American Bar Association for any referral directory accident attorneys in your town. On the ABA website you will find there's "Find Legal Help" icon. Click on the said icon and the web page will administer you to a U.S. Map. Pick the state you are located in and you will see a list of law firms and lawyers that can help you. In the list you will not only find accident lawyer but criminal lawyers, bankruptcy lawyers and so on. The ABA web site gives other legal resources that may equip you to succeed in your lawful journey. Consult relatives and friends and ask them if they know a good attorney at law. A friend's guidance is extremely important simply because you will discover out the actual final result of the case, but your own friend will easily tell you how the actual lawyer's attitude. A relative will explain whether the particular attorney at law returned back telephone calls immediately, whether or not the particular lawyer has been proficient, regardless of whether the legal representative ended up being helpful, as well as other useful information that you just can not get from cold calling law firms and legal professionals by yourself. Inquire your existing family lawyer if he can give you referrals. Bear in mind that attorneys went to law institutions together with other attorneys. They have associates that they know very well and sometimes they are willing to offer testimonials about their lawyer friend's performance, ability and credentials Set up a consultation once you have a list, and go and speak to a handful of accident lawyers. Consult whether or not the lawyer has encountered things such as your circumstances, whether or not this individual won the particular case, how hard will it be in order for the case win, how much is its price and last but not least inquire the actual attorney at law to get back to you along with other data which they cannot offer you straight away on the first meeting or appointment. Your situation may need several study and research therefore enable the actual lawyer to accomplish the simple investigation. Ask your lawyer about the costs at the start of the meeting. Inquire whether or not you will they require payment to evaluate your own claim and initial appointment. Many accident attorneys will allow you to pay them outside the negotiation, in the event that settlement is most likely. Obtain a fee contract in writing and also examine it just before placing your signature unto it. Figure out whether or not you may get along well with the attorney before selecting them. You may devote time and effort with this individual, so you have to be friends with your lawyer. Merely a very small percent of cases go to the courtroom. Most are usually settled through discussions. A warm and friendly as well as good negotiator is really a huge asset in any lawyer. If you get along with the attorney other people will. Be patient and ask for normal updates. Lawyers have a number of cases happening at the same time. They could merely work as quickly as their own case load allows. Additionally they can work as fast as the actual individual on the other half end will permit. If you have been injured at a store, your own attorney at law may have to wait on the particular store's inner procedure and negotiation sequence of command line. Be patient, but obtain regular changes so that you will know that the particular attorney is actually working on your side. Terminate your attorney in case you don't get the results that you want. This should be done when the circumstance is a total problem and you don't see your lawyer working and reaching your expectation. This should certainly be a very last method, but it's an alternative.